Almost 40% are college graduates, another third have some college, and 19% have high school diplomas.

Users are evenly split among urban, suburban and rural users. More than two-thirds of US Pinterest adult users are under 50. Per Pew, 42% of adult women in the US use Pinterest and 15% of men use it. Searches can be done by keywords, but also by true visual search. You can upload your own images to boards. You can save pins from others on the platform, or directly from websites after installing the Pinterest browser button. Pinning ideas to boards is like ripping pages from a magazine to save in folders. Pinterest is the place for ideas: all the cool stuff you want to buy, see, make, plant, bake and cook. +++ How Does Pinterest Work for Business? How Much Time Should You Dedicate Weekly for Organic Pinterest Success? How Long Does it Take for Pinterest to Drive Organic Traffic? Pinterest Trends: A Great Content Planning Toolġ0 Steps for Pinterest Organic Search Traffic Success Pinterest is more like a search engine than a social media platform.įor our money, Pinterest is one of the most underrated engagement strategy tactics. Here's a Dialogue primer on how to succeed with organic (meaning not paid) Pinterest marketing, based on our learnings from the past 12 months running Pinterest campaigns for lifestyle brands: Pinterest gets overlooked by marketers, largely because it is misunderstood.

This means they are missing out on a great source of organic search traffic-and a crucial source for online sales conversions. And apparently tie-dying.Īll of which opens up great potential for earned engagement. The thing is, most lifestyle marketers aren't using Pinterest. We're cooking, decorating, fixing, and gardening. The visual search channel for lifestyle ideas revealed a new DIY nation in its search trends for April 2020. Pinterest is an organic search engine? Who knew?

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